Friday, 31 August 2012

In Which I Have an Unhealthy Fixation with Sanitary Ads

I want to delve back into the world of advertising if I may, with one particular product in mind- Libresse Tampons. The adverts essentially say "Hey! We want you to buy our tampons. As a sanitary product they're good enough at their job for you to carry on using them if you start- they're easy to twist open too, which is nice ." That's fine. However, in these adverts you see women who aren't quite content with this and feeling that they have to show solidarity with the tampons by being twisted. I see what you did there, advertisers, very clever. This twisted behaviour manifests itself in all kinds of unpleasant manners, from the ladies being very unpleasant to show that menstruating doesn't mean they can't behave like dicks, to the downright criminal. Essentially when you are using Libresse Tampons you have to be very nasty, but to do it with a smile on your face to convince people that it's nothing to do with your hormonal level. This is the perfect example (and if you don't watch it then the rest of this post won't really make sense)...
 

I've done some delicate cake icing in my time, and whilst there were no loud noises in the background, I'm sure if there were they wouldn't distract me because I'M NOT UNSTABLE. And if you think noises from a television could distract you from making your absolutely pristine cakes that literally everyone in the world will judge you on and you'll be shot if the icing is even slightly out of place, if you think the noises could distract you, then you could politely ask the person causing them to turn the volume down. I am not in favour of capital punishment, BUT... This is going to be one of those sentences like "I'm not a racist, BUT... I think every person who doesn't have exactly the same amount of melanin as my skin should be put in a work camp." So I'm not in favour of capital punishment, BUT... If my girlfriend had such a disgustingly disproportionate reaction to her being shit at icing a cake, I would probably have to boil her in Marmite. I'm sure the family of the person who the games console fell on would agree too. 

Actually, it's just occurred to me. She might not even be a girlfriend. She could be a friend, or just a housemate. I think we're agreed her chucking hundreds of pounds worth of property from a great height without checking to see if there's anyone below is an unstable act, especially as it's over one slightly spoiled cupcake that isn't even his fault. So it's possible that she sneaks into his flat, scours the cupboards for ingredients, bakes some cupcakes (come on, he might not have a sense of smell). She takes the cupcakes out of the oven and starts to ice them, and she jumps at the noise and messes up because she's nervy as she's trespassing in a stranger's home. He feels a hand on his shoulder that he assumes is his housemate, feels her tugging at the controller, still thinks it's his housemate, finally makes eye contact and sees that she's a crazy psycho bitch who is about to chuck his PS3 out of the window and he has no fucking clue why. This is a scary advert. It's also a morally reprehensible one. They are putting the message across that  whenever women menstruate, they are expected to go mental. This is patronisation of the highest order. I mean, come on,  we all know bitches be crazy but this is just sexist... 

Today's Tune 

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